What began as a small business manufacturing and marketing graphic tee shirts that were made exclusively from organic cotton, gave back to charity, and promoted a cleaner environment, or advocated for peace, has grown into a complete lifestyle brand. Their primary mission is to promote a sense of responsibility for those who share this world with us… but rather than simply broadcasting that message on the front of tee shirts, the company has incorporated those principles into our very existence. Their products use sustainable materials and are manufactured in the most sustainable manner possible. We only work with factories that respect their employees and treat them humanely and fairly. We continue to work closely with several highly regarded charities, notably the International Rescue Committee (the IRC) and the Natural Resources Defense Council (NRDC) to promote and support the excellent work that they do in the areas of humanitarian and environmental response.